CelTrust Site Optimization

When it comes down to things, your company’s website is the “Store”that your customers and end-users will walk into. You will want to have themost important information available first, you’ll want the newest products tostick out, and most importantly, you want the shorter kids to see the colorfulcandy and beg Mom. All these concepts have been around forever, and they arestill working.

First we Apply the Basics:

• Keep it fresh
  Nothing says that your company is on top of things than the freshness of your website. We help you keep content updated, and fresh. If you are a more stationary company who doesn't have fresh news often, we can help you rotate existing content.
• Tell 'em what they want
  Most of your visitors will find your website from either a current ad or search engine. With CelTrust Technology, we'll target your content to where the user originated from. This is vital, considering that the first 20 seconds is vital for sales.
• Keep candy on the shelves
  People talk, and nothing gets them talking like some candy. I'm not suggesting selling candy bars on your site, but be different. Make everything easy, and lead them to a free newsletter, or something else that will build anticipation. CelTrust can help you build anticipation amongst your users. 

The Break Down: Keyword Optimization

One of the most important steps that CelTrust will help your company with is optimizing your keywords and key phrases to match the demographics of your target. CelTrust will work with your company to analyze the demographic and build a target base of keywords. Heres the basic breakdown of keyword selection:

• Target Locally
  Users love to search local. Recent studies show that 74% of consumers are now using the internet to find local businesses! We will find the best local search keywords in all the major search engines, and push them. This gives your site a steady demographic PageRank.
• Appeal to your Customer Base
  CelTrust will drill down your niche group and find competing keywords for your demographic + branding. This process is important in determining more general terms, like "Dental Care" vs. "Lorain County Dental Care"
• Rank keywords
  Your companies site can only have so many keywords in order to remain powerful, so it's important to pick the best ones. This is where your company has an advantage over bigger corporations, like Best Buy. These companies can only target general keywords, where your company can drill into the most local demographic.

More into it: Analyzing and revising

CelTrust will meet with your company to reevaluate how things are going. This is the phase where we will determine what is working, and what isn't. Once we know what's working, we can find different keywords which will perform similarly. This process not only gives you an idea of who your company is targeting, but who your general business demographic is.

Conclusion

74% of consumers are waiting to find your business online. CelTrust wants to make it as easy, and effective. With CelTrust Web Optimization, we'll make your site popular and effective. We will spend time organizing, targeting, and finding ranking keywords. Once we have your setup organized, we'll sit down again and again to revise and revisit our plan. The market is always changing, and so are ranking websites.

Get your free consultation now: Contact Us