Happy end user, meet Your People at CelTrust Media. They fix computers, design websites, and make your company known by everyone. That's right, CelTrust Media is here to take care of all your needs. So you've established your company, and you are doing really well. You have your yellow page ads booked, you made some calls to local newspapers for classified ads, and your ready to take the next step: Building your website.

But the next step isn't that small

There's a lot to take into consideration when building a website. For example, the average user determines the quality and professionalism of your company within the first 20 seconds of seeing your home page. That's pretty remarkable when you consider that the average consumer has become a professional at determining good websites. 

How a user determines quality in those first critical 20 seconds:

• First 10 Seconds
  This is the most critical phase when a user is determining the quality of your website. Because users have been widely exposed to anti-scam and anti-phishing campaigns all over the news and different websites, users are expecting to see the basic tiers of "User Trust" within your page. These tiers generally include choosing proper color schemes, and using unobtrusive or "spammy" wording. A lot of Website makers will develop sites that may look professional to you, but are a real turn off to the consumer. Our web team knows exactly what users are looking for and what users don't want to see. Make your first 10 seconds powerful, they really count.
• The next 5 seconds
  After the users determines if your website and company are legitimate, they'll determine if the site is of any value to them. For example, if a user does a search for "local ohio construction" and they come across to a website about jets, they aren't going to stay long. Now, while this seems like a jump, if a user goes to your site looking for "prices on accounting software" and your site contains prices on accounting software, but it's not immediately apparent, a user may turn back. The CelTrust Web Team can help your site out by using special technology which determines the origin of your users to help specialize the landing page to appeal to the user.
• The Final 5 Seconds
  At this point, the user has determined that they can trust your site, you look professional, and your website is exactly what they're looking. But the last 5 seconds are sometimes the most critical. At this stage, the user determines if your site will be easy to navigate so they can find out more about you and what you do. Users are professional web surfers, and they can determine the ease of use from first looks (It's really amazing!) CelTrust has spent time researching and developing specialized analytics software which helps you optimize your web sites navigation to ft the end user.

 Getting your site past that 20 second mark is just the first step

Once users get past the 20 seconds, you can focus on getting users to bookmark your site, read your information, contact you, and most important: buy your product or service. But how you get your users past this stage is important. In a market where 74% of local search is done by online search means thats every big corporation with a marketing team is your competition (Read Joe Tyson's blog on Marketing Locally). That's an automatic 74% of advertising you could be getting just by having a well optimized website.

Getting into the Search Engines

Companies like Google, Microsoft Live, and Yahoo! are committed to helping out local businesses. They each provide a special set of services and high-end search technology that allows users to find whats close to them. Here's how CelTrust Media helps you:

• We've got the 'hookup'
  Google, Yahoo!, and Microsoft Live have all made reaches to connect with local web developing agencies to get local companies listed. CelTrust Media has worked with each service to setup a specialized inclusion for local companies. We'll get you listed, find your target audience, and start drawing users to your contact info right on the main search page.
• Keyword Specialization
  Users searching locally generally will add on keywords to let the search engine know they're looking for something in the area. For example, "Amherst Golf Course" or "Lorain County Accounting." Because larger corporations only have one or two websites, they can't dedicate the resources of their website to specializing in these small niche categories. CelTrust Media will help you analyze which keywords have low competitive, and high traffic ranking. This gives you the on-demand edge you need to appear in the top 5-10 results. And considering that the average user doesn't make it past the 10th result, that's right where you want to be.
• We'll make you look pretty
  Our web team is a bunch of designers. We literally sit around watching the latest trends. But not only are we up on what looks nice online, we keep up with the marketing numbers. CelTrust Media keeps tabs on all the latest trends on building consumer trust, and getting your end user past the first 20 seconds. But CelTrust Media doesn't stop there, we go the extra mile and make sure your user can find their way to the pages you want. With specialized goal conversion tracking software, and special site design, we'll optimize your website to not only look pretty, but return beautiful results.

It doesn't stop here

CelTrust Media is committed to helping you out. And as a local business, we're looking forward to seeing what you're all about, and making your product stand out. Drop by our Contact Page and ask us for a free consultation.